- Effective branding is accomplished when a marketer engages a customer in "friendship". Brands are created when "friends" have "conversations".
- Social media platforms create the place where "friends" meet to have "conversations" and create effective brands.
- examples are Rihanna, WEEI sports radio in Boston, Mass., P & G, and Ford Motor Company.
- Rihanna knows what songs to sing. WEEI knows what subjects to talk about and Ford knows how to adjust thier manufacturing lines to adjust to consumer taste, through the use of Social Media platforms.
Tuesday, March 22, 2011
BRANDING IN SOCIAL MEDIA: "FRIENDS" HAVING A "CONVERSATION"
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