- The process of buying a product with old and new media is the same. There are brands for a customer to choose from. In old media, the roster is cut down, and a decision is made on what to buy. The decision is heavily influenced by advertising.
- In New Media, a consumer begins with a few brands, but many new brands, through social media,come to the consumers attention. His awareness is created, not by advertising, but on the recommendations of people that he knows.
- A large part of marketing is done, post purchase. Under new media, the consumer and the brand are continuing to be engaged. It is this engagement that creates the brand loyalty that is needed for future purchases (Harvard Business Review----the New Way to Brand December, 2010
Tuesday, March 22, 2011
HOW DO CUSTOMERS MAKE BUYING DECISIONS
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