SOCIAL MEDIA STRATEGY AND BRANDING: WHAT QUESTIONS SHOULD HAVE TO BE ASKED TO CREATE A BRAND

Much of the thoughts from this post come from Phillip Kotler, in his book KOTLER ON MARKETTING: HOW TO CREATE AND DOMINATE MARKETS

1. What is your brand positioning?

                        A. By attribute? Is it less filling.
                         B. By benefit?  Tide cleans better
                         C.By use? Google has the best search algogrihtms
                         D. By competitor?  7- up is the uncola
                         E. By category?   Microsoft has the most users