The creation of a modern brand is equivalent to to people have a conversation in real life. To have a human conversation, two people must meet (analogous to a Facebook platform, for instance), they have to have something to talk about (analogous to a customer going to a company Page and engaging in some content. Perhaps Pepsi offering a free soda with a coupon). The person tries the soda, a files a wall, a comment, a video, a post----some continued conversation. Then Pepsi replies to the reply. The conversation is now ongoing---just like in real life. Two strangers meet---they begin a superficial conversation---that turns into a deeper conversation once trust has been established. From this trust, the two people decide to bond and develop a friendship. This friendship creates a brand among people. There are many people, but we only want to bond with our friends. Friendship is a brand that separates special people from all other people. Pepsi customers write posts to thier friends talking about the new soda---now a huge network of users has been created. These people seek out the soda because a brand has been created in thier minds.Friendship and conversation has created a brand.
This is a simple example of how conversations among brands are created. There must be a meeting place (a page), a reason to talk (content), with the resulting ongoing conversation (a "reply", a comment, etc. that creates a relationship between the product the and customer. A brand has been created.
A conversation takes place like this:
- Page
- Content
- Conversation
- Brand
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