Creating world-class brands are like creating world-class friendships. A relationship between a brand and customer has to be worked on. If you have a friendship, but you talk about the same things over and over again, this friendship will end. People will start going to cooler people. In the case of customers, they will start going to cooler brands.
To renew a friendship, people have newer and newer experiences each day. Same way with a brand. The place of conversation is the Facebook Page, or its equivalent. The conversation is renewed through posts, blogs, vblogs, videos. Rihanna is bench mark in renewing a brand through a Facebook Page.
No comments:
Post a Comment
Thank you for reading my blog and commenting. Everyone has a there own take on things and I'm interested in what you have to say.