Social Media Strategy: How Barack Obama Used multiple touch points to create a brand

The social media strategy of Barak Obama is a case study in how to create a Social Media Brand.  We live in an exciting day.  Social Media platforms constitute 1/4 of the world's population. This creates a "Perfect Storm" for a marketer.  Now a marketer has a place to meet, communicate, and track large segments of the world's population.  A marketer, with the help of social media platforms, now can track customers as never before.  To succeed you must have a strategy. President Obama's strategy was a classic.

Creating a brand through social media is two friends---the brand and the customer---having a conversation. This conversation creates a recommendation.  The recommendation leads to the creation of a brand. In a New Media age, branding is created by engaging with customers through many touch points. 

Barack Obama is an expert at this.  He created engagement through blogs, video, telephone calls, posts, and personal conversation.  He used friends to talk to friends.  Two key points that every social media strategist should understand in studying the Obama campaign.

•  Have multiple touch points
• Scale your web site so that is a mini social media platform.  Your site has to be a place where your customers can come and communicate

Dean hambleton
dnhambleton@gmail
deanhambleton.blogspot.com